Dash Two transitioned from manual tools to a scalable structure
How do you grow a business where most processes and operational knowledge have lived inside the founder’s head? Dash Two is in the middle of a transformation – moving from fragmented tools and manual workflows to one unified structure that gives them the backbone to scale.
Industry
E-commerce
Implemented Orbit
2024
Use case
Digitalisation
Solution
Project management
“Orbit fundamentally differs from our previous project management system because it supports our processes rather than just individual tasks. We now have a whole new level of coherence between clients, suppliers, and all internal and external resources.”
Dash Two makes e-commerce easy to manage
Dash Two is an e-commerce partner for brands that want more than just to sell products. With roots in the music and merchandise industry, they have evolved into a full-service company managing the entire value chain – from production and sourcing to inventory management, customer service, and shipping. By combining logistics, process management, and brand insight, they deliver scalable solutions with high quality and minimal hassle for their clients.
The dream was a digital foundation for future growth
For many years, Dash Two’s operations relied on small task-based tools and ad hoc processes. This approach worked well until the business began to grow.
As the number of brands and employees increased, so did the complexity. Dash Two recognised that this could lead to rising operating costs, and although revenue was growing, it was uncertain whether the bottom line would follow.
How do you create structure in a company that has done things the same way for over 10 years but is beginning to see that the model no longer scales?
You choose a process tool that matches your ambitions and take a systematic approach.
“Like many others, we lived in our inbox, which meant a lack of overview and poor internal coordination. We tried implementing different project management tools to help, but they were just not built for processes. Orbit is.”
A process turned into a formula – one step at a time
Dash Two implemented Orbit as their core process tool and began a thorough analysis and prioritisation of where they could create the most value through digitalisation in the shortest time.
It boils down to a simple formula:
Cost of error × learning barrier = highest value, fastest
The analysis showed that delivery processes were the right place to start: Small errors and misunderstandings related to orders, invoicing, and deliveries could quickly become expensive – both in time and reputation – if not streamlined.
That is why Dash Two chose to begin their digitalisation here.
“We have put a lot of energy into the groundwork. When you dare to define your processes – and stick to them, even when it is a bit of a hassle – digitalisation stops being the goal, and becomes a tool for clarity and operational efficiency.”
The result is everyday structure and clarity in execution
Today, Dash Two has defined and implemented several key processes in Orbit and now experiences:
- Better visibility into ongoing deliveries and stronger internal collaboration
- Fewer headaches, as everyone knows what needs to happen and when
- Greater discipline and knowledge-sharing, since all process management and communication take place in the same system
Orbit did not just become a tool; it became a framework that supports the entire delivery model at Dash Two.
How Dash Two uses Orbit in practice
Task management
A standardised project setup with checklists, deadlines, and clear role assignments.
Documentation
A shared platform for collecting and managing documentation and client history.
Knowledge base
Access to insights from previous projects and solutions across the business. All in the same platform.
Shared direction
Most importantly: a common framework that guides how they work.
Thomas’ three key tips for fellow entrepreneurs
The Dash Two case reflects a familiar dilemma: the desire to grow without drowning in complexity. As your business expands, your processes need to keep up. And it is much easier to get them under control before growth really takes off.
Thomas’ three pieces of advice for others in a similar situation:
Digitalise your business in manageable steps – aim for impact in terms of time and coordination costs.
Prioritise data discipline – no system is better than the data you feed into it.
Stick to your defined processes – and adjust them as you learn and evolve.
Best of luck on your own digital transformation journey.
Ready to explore your opportunities?
If this has inspired you to begin your digital journey, we are ready to help you take the first step.
Anders Dyrholm
- Phone
- +45 7734 4539
- contact@orbit.online