Set the winning course
– with streamlined promotional material and strategy
Many companies, especially businesses that bid on public projects, often struggle with efficiency. More specifically, to get the most optimum productivity out of the amount of time, and money, they invest in their bidding strategy and workload. Many end up sending out promotional material of a much lower quality than expected - with unsatisfactory sales outcomes as a result.
Does that scenario sound familiar?
If so, this indicates that your resources are not being used optimally and that you will most likely miss out on significant competitive advantages in the bidding war - to the benefit of your competitors.
In this short article, we will address a selection of the challenges that can result in your tenders not being approved in a PQ process - and why your competitors are constantly overtaking you.
In the period right up to the delivery deadline for a bid, things rarely go silent in the sales department. On the contrary. The typical scenario is that project employees run around in a wild panic. While stressed tender designers struggle to either drag necessary project details out of the project managers or struggle to follow up on thin CVs. All under tight time pressures.
During these peak periods, there is a high risk of increased unintended data errors and deficiencies, which slows down productivity and reduces the chance of delivering a winning bid on time.
Ineffective data processing and low success rate can be caused by several things - for example:
- The employees do not update their CVs after a finished project or course.
- Projects are not enriched with the amount of data needed to make the information adequate and ready for reference.
- Lack of standardisation of data enrichment, meaning that the tender material appears imprecise and lacks a common thread.
- A brand design that is not sufficiently streamlined for the caller of tenders to immediately recognise the sales material.
- Lack of, or non-accessible, details and information that takes time to gather and is not present in the period in which it is needed.
Let alone the subsequent time-consuming work spent on creating an attractive visual design for the tender material.
All the problems mentioned above can hamper the proposal making process and have fatal consequences for the result. That is why it is crucial to play it safe with a solution that ensures that all necessary data is accessible - at all times. Including when a key employee might be off for the day or quit without enriching a project adequately.
With a data-driven and bulletproof bidding procedure, you will be able to significantly increase your chances of approval and winning. Just imagine the improvements you would be able to achieve; if your skilled sales designers were able to use the same energy on putting their professionalism into play and produce a sales material that speaks directly to the recipient’s pains and gains.
In other words: It can, quite literally, pay off to reflect on this.
Are you curious about how Orbit People & Acquisition can help you and the company’s sales department with a databased approach to preparing your tender material?